The North Pembrokeshire women wrapping up Christmas 2020 online
It’s been a tough old year. One minute, we’re tucking into our pancakes, wondering how the beginning of tourist season will go, the next, we’re locked down over Easter with no end to a pandemic that jumped us from behind in sight. Then we were open again – hooray – then in lockdown 2.0 – boo. In North Pembrokeshire, an area reliant on tourism and visitors, it’s been a tumultuous time. The window for making the crucial money that keeps us all going over the winter was exceptionally small this year, with tourists cramming into our tiny corner of the world in the highest numbers yet over the summer and promptly vanishing again in the Autumn.
But we’re not stuck in the dark ages on the wildest most westerly coast of Wales, either. Where the community would have welcomed the footfall through open shop doors and colourful seasonal markets, we’ve had to improvise.
Yes, that’s right, not only do we have electricity, but BT has also worked out where we are and that means that many small local businesses have taken to e-commerce and social media to sell their stunning wares.
So if you’re not keen on popping to the shops this Christmas during a worldwide pandemic (and we really don’t blame you) then let us introduce you to the entrepreneurial North Pembrokeshire women who can sort out all your stocking fillers right from their (and your) computer screens.
Coastal Soaps is the brainchild of hardworking mother Ceri John and has been taking baths across the county by storm since November 2019. Using only natural ingredients and clever scent combinations, Ceri’s divine hand, face, and body soaps make you (and your bathroom) smell incredible and exfoliate the skin until silky smooth. In 2020, Ceri’s range expanded to include pink Himalayan bath salts which are cleverly packaged in test tubes, as well as her delectable 100% soy wax melts.
What we especially love about this company (apart from our obsession with the dusky sloe and almond wax melts) is the branding. A beautiful, simplistic logo doesn’t detract from gorgeously patterned plastic-free, recyclable floral packaging, which is both pretty, eye-catching, and ethical. You can’t ask for more than that.
Coastal Soaps’ Christmas range is now on sale, including Christmas spice, Mulled Wine, and Snowflake Sparkle Wax Melts; perfect as sweet-smelling stocking fillers that everyone, not only Pembrokeshire women, will love.
Another of our list of talented Pembrokeshire women is Helen Bowen; potter, Mum, and savvy businesswoman. While everyone else was baking sourdough and painting their sheds, creative crafter Helen was busy carving out a new career as an established small business. While the idea – and logo – were created in early 2020, it was when lockdown hit that Helen began creating her bespoke clay packs. Helen has long been a potter herself and wanted to share the relaxation and mindfulness that playing with clay gave her. As Helen herself says, “I’m a firm believer that this will lead to an increase in well-being and sparks of creativity!”.
What we love about Little Table Ceramics is the bold logo which, as a round design, works for social media but also, crucially, as a stamp that can be pressed into the owner’s clay creations – Pembrokeshire women literally making their mark!
Helen’s terracotta “clay and play” modelling kits for kids and adults are available on Etsy here, or she can be contacted on Instagram for further information.
If you’re based in North Pembrokeshire, then there’s no way that you’ll have missed this eye-catching business. Katy Mascall is one of the most colourful of Pembrokeshire women providing snuggly warmth and psychedelic colour to grey Welsh winter days. A stay-at-home Mum of 5 children, Katy spends her precious free evenings creating the most sumptuous creations; shawls of many colours, cowl and headband sets made with the finest chunky wool, hats to fit newborns as well as ones for teens and even grandad and stunning capes, wraps, jumpers and blankets in pretty much any colour that you can think of…and some that you didn’t!
We love how this creative lady has channelled her colourful vision from the weekly market stall which has not been open for the entire season due to COVID into her equally colourful and creative e-commerce website with clear, actionable content and eye-catching imagery.
Katy’s knitted creations are always a big hit in Welsh winters and her intricately produced, handcrafted fashion items make the perfect Christmas stocking filler. We particularly love the wrist warmers, perfect for keeping warm on your Boxing Day walk!
One of our Pembrokeshire women making a splash (sorry, we couldn’t resist) online at the moment is Lisa, creator of exquisite Resin Artwork. Lisa moved to this coast over 15 years ago and its influence is immediately obvious in her work; the deep turquoise sea comes alive in her pieces, so much so that you almost expect the waves of resin to begin moving!
Lisa’s strong brand and the stunning product go to show that you don’t need a website in order to have an online presence. Selling mostly on Etsy and Facebook, Lisa is never complacent, posting updates and photos of new pieces all year round, turning her hand easily from creator to marketer.
Lisa is known for her beautiful kitchen chopping boards and serving platters, whose lifelike waves seem to move across the wooden ‘sand’ and make a stunning addition to any kitchen. Lisa’s work really is totally unique and would be an excellent, one-of-a-kind gift or just a really beautiful dish for your Christmas buffet – buy one here now.
You can’t have a beautiful platter without having something to put on it. Enter Farmers Food at Home, run by one of the most entrepreneurial Pembrokeshire women we’ve ever met! Anne-Marie began by creating some chutneys from a glut of home-grown veg one sunny summer and giving them to friends and family. They were so popular that she began selling them over the counter at the family pub. Fast forward a few years and she’s an award-winning artisan food producer with over 25 delicious products on her online shop, including her famous Chilli Jam, Gardeners Windfall Chutney, and delicious foraged jams.
Anne-Marie is never one for convention and so while everyone else was turning to online sales, Anne-Marie and her partner Richard have been building their very own Farm Shop! The Paddock is due to open before Christmas with the aim of providing the people of Pembrokeshire with fruit, veg and other local essential products during the pandemic.
Anne-Marie’s business is always a step ahead, which is why she came to The Copy Collective this year to implement SEO on her site. This means that not only is she the first choice for preserves across Pembrokeshire, she’s also pretty high up on Google’s search engine rankings, too. This means that her tasty products are being seen, purchased, and enjoyed by people from all over the UK.
Check out Farmers Food at Home’s fantastic range of Christmas hampers available at their beautiful online shop now, while stocks last.
If you’d like any help with your seasonal marketing, be it Opening Hours memes over the Christmas period or some social media marketing to boost your last-minute sales, then call us today to talk through how we can help you boss Christmas like our favourite Pembrokeshire women have this year!